OpenAI Tests Click-to-Chat Ads Inside ChatGPT
OpenAI is testing a new advertising format that allows users to start a conversation with a brand inside ChatGPT. The format is called a Sponsored Agent.
OpenAI is testing a new advertising format that allows users to start a conversation with a brand inside ChatGPT. The format is called a Sponsored Agent.
Amazon Ads opened a route for selected US advertisers to place ads in ChatGPT. The companies announced the partnership on September 10, 2026.
See how ChatGPT Ads performed for different advertisers through reported campaign spend and the business results produced after each click.
Find out how to create and upload a Custom Audience in ChatGPT Ads, check its status, and use it in campaigns.
Understand each step of the ChatGPT Ads conversion tracking setup, from data source creation to conversion event testing in Event Stream.
ChatGPT Ads reaches a $1B annualized revenue run rate in less than 200 days as OpenAI adds new advertising tools and capabilities.
Understand how the same context can represent different user intents in ChatGPT Ads and why commercial conversations do not always indicate purchase intent.
OpenAI is bringing ChatGPT Ads to India through a phased market rollout, with advertiser access opening gradually.
Context hints are descriptive phrases added to a ChatGPT Ads ad group. They explain conversations or needs where an offer may be relevant.
ChatGPT Ads may appear on Free and Go plans, while Plus, Pro, Business, Enterprise, and Edu accounts will not have ads.